2. Do come up with fresh angles for the media and Don't expect "author writes book" to make the news.
3. Do tell your friends and use your contacts but Don't become a bore - people switch off it's it's nothing but me me me.
4. Do use social media but Don't neglect traditional media such as local papers and radio - believe it or not, lots of potential book buyers don't use Facebook, Twitter etc.
5. Do suggest yourself for book signings and library appearances but Don't expect anyone to be as interested in your book as you are.
6. And if you Do a book signing, Don't expect people to automatically turn up - they won't, unless you do a lot of promotional work.
7. Do be professional and pleasant to everyone you meet and Don't be a prima donna - you need every ounce of goodwill you can get.
8. Do post/tweet about yourself but Don't put up anything you wouldn't be happy to see on the front page of a newspaper - it may feel just you and your mates, but it isn't.
9. Do accept that you have to put time into promotion (even if you have a publicist) but Don't lose sight of writing your next book.
10. Do monitor your success through Sales Rank Tracking but Don't become obsessed by every upward (or downward) movement.
11. Do start a blog and set up a website but Don't then let them languish, they need maintaining.
12. Do expect to work hard to get any response and Don't expect instant results
and finally Do have fun!
There are still some places on the How to Sell a Novel day course in Bath on 3rd July - click here or contact email@example.com if you want more info.