This weekend I downloaded about 300+ books for under £10 - the complete works of Austen, Wharton, Brontes (all of them), Shakespeare, James, Hardy, Dickens. I reckon that'll keep me quiet on the longest train journey. (And does the availability of 31 novels by Edith Wharton for 71 pence explain why ebooks are apparently outselling paper books on Amazon in quantity? I suspect so.)
I also downloaded lots of samples, some for 'How to write' books - my little weakness - and some for contemporary novels. Of the 8 contemporary novel samples I downloaded I actually went ahead and purchased 2. That's 6 books I might have bought in a bookshop where I could only really read the first page and look at the cover, and 6 books which I decided against buying when I'd read the first chapter.
This is the future, a One-Click world where it's very easy to buy books, but equally easy to discard them if the contents don't grab the reader. And over the next couple of days I think I'll be talking about ways to grab the reader - and yes, anticipation is one of them.