It seems to me there are some basic truths....
1. What one person wants from writing a book is not the same as another person. You may want kudos, she may want money, he may want validation. That's true whether you're talking about conventional publishing or e-publishing. Once you know what you really, deep down, want from your writing, it's easier to choose your route.
2. A lot of discussion around e-publishing has money at the centre.
3. A lot of the discussion around e-publishing that doesn't have money at the centre has control as the big issue.
4. And the third big area of discussion around e-publishing is the potential downfall of conventional publishing, especially the Big Six, which is often seen as a good thing. No one seems to talk about the rising power of the retailers - Amazon, Google, Apple et al - and the level of discounts they demand.
5. There's not much discussion about poor writing and how much of it there is out there.
6. Some people will get lucky with e-publishing, just as they do with conventional publishing, when other people won't. The quality of their writing may have little to do with their success or otherwise, although the genre probably will, as some genres of writing are already doing better in e-book format than others.
7. There seems to be a belief that there is a "right" price for an e-book. But no one can agree what it is.
8. Pricing is currently all important in getting an e-book into the Top 100 on Kindle, and if you're not in the Top 100 your sales are significantly reduced. Stephen Leather has written a blogpost about how he played around with pricing over Christmas.
9. You have to sell a lot of books at 99p or 99c to make anything like a living wage after the retailer has taken their cut, which may be as much as 70%.
10. What is true about e-publishing now will not be true in a year's time. It probably won't be true in 6 months time. Or even next week.
I'm not sure what's going to happen over the next couple of years, what I'm going to do and where I'm going to end up. I really want to be writing, rather than marketing, or publishing. And in that I think I'm like most authors.
NEW!!! I've finally got round to organising some course dates....
How to WRITE a Novel: London 3rd May/Birmingham 7th May/
Oxford 8th May/Exeter 21st May/Bath 12th June
How to SELL a Novel: London 24th May/Exeter 4th June/
Bath 3rd July Details are on my website