I must admit my reaction is 'So what?' Sure, if A really wants to win, they'll perhaps work harder, spend more time on whatever it is they're trying to achieve, and that's good, but just wanting it? Is that supposed to out-weigh talent, and ability and skill?
I worry that 'wanting it' leads to a feeling of entitlement. 'This is what I want (and I really, really want it), therefore I should have it.' If you want to be a singer or a model then you're not going to get far without the support of people already working in the industry. Really wanting it, in real life, doesn't get you far unless you also have talent, ability, skill, persistence etc.
Until recently, that's been true for writing. You write a novel and yes, you've always been able to self-publish, but before e-publishing finances dictated small print runs and limited access to distribution networks. Now, e-publishing has taken those barriers away, and for good measure, Amazon and the rest will deal with all your invoicing and payments. All you have to do is the formatting, marketing and spending the money received.
I think e-publishing is great. I think it's creating opportunities for writers (although there are also some worrying signs that it could be financially disastrous long term).
But I do worry that feelings of entitlement might lead writers rushing in to self-publish before their books are ready on the grounds that they want publication now. Just because you feel ready, just because you want it really really badly, doesn't mean you are in fact ready for publication.
When I started writing fiction I had no idea of the amount of work that went into bringing a short story, let alone a novel, up to scratch. And I'd spent the previous ten years writing and editing non-fiction for my living. I was genuinely surprised that my short stories didn't automatically get short listed for every competition they went up for. Gradually I learned...
But I was still convinced that the first version of Adultery for Beginners was amazing, and was equally amazed that no one wanted it. No one even asked to read more. After a long period of sulking, I re-wrote and ended up cutting 90%. Yup, that's how good that first version was.
I've heard that feeling repeated by other authors. They look at their first writing (often because they're thinking of e-publishing earlier works which are now out of print) which at the time they thought was brilliant and shudder.
Self-publishing blogs you can read comments like: I'm going to e-publish when I'm finished because I don't want to go through the hassle of submitting, or I don't like people commenting on my work, or I can't be bothered with rewriting it. And the response is sometimes things like: good for you, and go for it, and conventional publishing is dead. Luckily there are also people who comment saying, are you sure it's ready? Because a writer may really, really want it, and think their book is ready, but it doesn't necessarily mean that it is.
One of the great things about e-publishing is how easy it is to tell friends about a great book you read. It's also very easy to tell someone about a bad one. You and your book may be ready, but is the readership ready for your book? The question isn't about how much you really really want it. It's about how much the readership really, really want it.